Strategic Product Designer with 7+ years of experience transforming complex stakeholder visions into cohesive, compliant solutions across legal, financial, governmental, and regulated sectors.
Streamlined & transformed business solutions with user centric thinking.
Streamlined & transformed business solutions with user centric thinking.
iCONECT - Where Legal Meets AI (2023-Present)
Business Analyst
Optimized and refined business processes across multiple verticals, ensuring clarity in roles and responsibilities.
• Produced exec-level process maps and KPI dashboards linking sprint work to quarterly revenue targets.
• Delivered market-gap, SWOT, and cost-of-delay analyses that now anchor strategic planning.
User Product Experience Designer
Led the end-to-end design of a next-gen all-in-one “storyline” workspace that turns millions of chat, mail, and voice snippets into a single, point-of-view timeline.
• Embedded compliance cues and finance-grade audit trails directly into the UI.
• Cut client review cycles by, enabling faster case closure and margin visibility.
• Established a component library now used across
Spring Financial - Data Driven Lending (2021-2023)
Business Analyst
Decoded user-behaviour data into high-velocity growth levers, converted raw funnel metrics into an insight engine that fuels growth decisions.
• Unified analytics (GA, FullStory, BI) to surface device- and demographic-specific friction points that shaped quarterly roadmaps.
• Rolled out a continuous A/B testing programme that aligns every release with measurable conversion goals.
Product/User Experience Designer
Transformed a lengthy, anxiety-laden form into a confident, two-minute application.
• Re-architected KYC and application flow with progressive disclosure and trust cues, raising completion rates and brand credibility.
• Crafted motion feedback and real-time progress pulses that halve perceived wait time and reinforce brand trust.
Dubai FinTech - Instant Remittance Rails (2021)
Founding Member & Product Lead
When Dubai’s expat workers were losing a chunk of every pay-check to remittance fees trying to support families back home, I re-positioned a crypto-powered wallet into a five-minute, near-zero-cost money-home pipeline.
